Background
Our client, Reach International Outfitters, was preparing to launch a new product called the Minnesota Adventure Bucket List. 50 scratch off bucket list adventures around the state of Minnesota. Their goal was to revamp their current site to be more focused on conversion for paid traffic coming from Facebook, Instagram and TikTok.
Problem
Reach International Outfitters knew their current site was not up to par with the goals they had for their new product. They needed a way to make their product simple to understand for site visitors and also easy to purchase.
Solution
To help Reach International Outfitters achieve their goals, we split the project into two phases, pre-launch and launch. Pre-launch included a landing page promoting a giveaway to help warm the ad account and collect emails.
2.63K emails captured with a 36% form submit rate a few weeks before launch.
Launch phase consisted of a full Shopify site build with focus on conversion rate through an understanding of best ecommerce practices and their audience demographic.
Results
In their first month of launch, Reach International Outfitters hit $100,000+ in sales, with a conversion rate of over 5%.
Conclusion
The Shopify launch strategy developed by Creators Ecom & Reach International Outfitters was successful in driving sales and reaching a conversion rate of 5%+. By setting up a pre-launch giveaway campaign and building a conversion focused Shopify site, we were able to crush client expectations and help the brand scale to new heights.
Checkout their site here.
Testimonial
"Creators Ecom, led by Austin, exceeded all of our expectations when it came to designing and launching our e-commerce website for our new brand! From start to finish, the process was seamless and stress-free. Austin's expertise in e-commerce and website design helped guide us in making the best decisions for our brand, while also allowing us to have a say in the final product. The results speak for themselves - in our first month, we surpassed $100,000 in sales with a conversion rate of over 5%. It's clear that Austin knows what he's doing and we couldn't be happier with the outcome. We highly recommend Creators Ecom to anyone looking to take their e-commerce game to the next level." - Trent Anderson (Reach International Outfitters)
