Background

Adam, the founder of Tilly Golf, reached out for some help with his growing golf brand. As a one-man show, he was juggling everything and found it tough to keep up with his website and digital presence. Knowing his brand had serious potential, Adam realized it was time to get some expert help to boost his website and improve key metrics like conversion rate and average order value.

Challenge

Tilly Golf, like many new businesses, faced some typical hurdles. The website needed a makeover, but Adam just didn’t have the time or the know-how to tackle it. The site’s design wasn’t fully capturing the brand’s unique vibe, and the shopping experience needed a tune-up to turn more visitors into buyers and get them to spend more.

Solution

Working hand-in-hand with Adam, we rolled out a series of changes to his website to ultimately help increase revenue and reduce admin time:

• Website Makeover & Brand Alignment: We gave the site a fresh look that truly reflects the Tilly Golf brand, making sure the character and story behind it shine through. Now, visitors get a real feel for what Tilly Golf is all about.

• Conversion Rate Optimization: We streamlined the customer journey by improving site navigation, refining product pages, and making the checkout process smoother. The idea was to cut down on any hiccups and make it easier for people to complete their purchases.

• Average Order Value Boost: To encourage more spending, we introduced upsell and cross-sell tactics, showcasing complementary products and special offers. We also added product bundling options to tempt customers into buying more.

• Simplifying Admin Tasks with Metafields: As a solo entrepreneur, Adam didn’t have the time to mess with cloning product templates or setting up custom pages. We used Metafields to save him a ton of time, making it easier to set up new products and manage content like media and product details.

• Email and SMS Welcome Flow Strategy: Adam hadn’t yet dived into email marketing, so we setup an automated welcome flow to build customer relationships and convert first-time buyers.

• Product Review Grouping: We grouped related product reviews together, boosting social proof across the site. This made customers feel more confident about their purchases, leading to higher conversion rates.

Results

After making these changes, Tilly Golf saw some impressive gains:

• Conversion Rate Increase: The new site structure, added social proof, and clearer branding helped bump up the conversion rate.
• Higher Average Order Value: Bundling options and targeted upsell strategies led to customers spending more on average.
• Stronger Brand Presence: By bringing the Tilly Golf story front and center, visitors felt more connected to the brand, leading to increased loyalty and engagement.

Conclusion

Working with Adam to fine-tune Tilly Golf’s website and customer experience has set the brand up for ongoing growth. By aligning the website more closely with Tilly Golf’s identity and focusing on key metrics like conversion rates and average order values, we’ve laid the groundwork for future success. Adam’s smart move to bring in outside help has allowed him to focus on expanding his brand while knowing his online presence truly reflects the values he cares about.