In the fast-paced world of ecommerce, every percentage point matters. Recently, RIO, a successful ecommerce brand, saw a substantial boost in net profit by using Curvature, an AI-powered Shopify app focused on pricing and discount optimization.
Curvature uses an AI model to predict how ecommerce shoppers will react to different levels of discount, and then selects a personalized offer for each visitor, optimizing for net profit. Let's explore how Curvature transformed RIO's strategy and the valuable lessons learned.
The Impact: A 7% Net Profit Uplift
In just 12 weeks, RIO saw a remarkable 7% increase in net profit with Curvature. This significant uplift highlights the app's effectiveness in boosting bottom-line growth and navigating e-commerce dynamics with precision.
Unchanged Conversion Rates, Elevated Signup Rates
Interestingly, while RIO's conversion rates remained unchanged, there was a notable uptick in signup rates, soaring by 3%. This phenomenon suggests that Curvature's influence extended beyond immediate conversions, bolstering RIO's customer acquisition efforts and nurturing a growing audience base.
Unlocking Key Learnings: Tailoring Discounts for Optimal Impact
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Channel-specific Discount Optimization: Curvature showed that generic discounts are outdated. RIO discovered that the best discount varies by marketing channel. Whether it's organic traffic, Facebook, or TikTok, customizing discounts boosted ROI.
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Time-sensitive Discounting: Curvature revealed that timing matters. RIO found the ideal discount changes throughout the day. By adjusting discounts based on time, RIO seized peak engagement moments for higher conversions and revenue.
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Store-specific Discount Strategies: Not all stores are the same. Curvature highlighted this truth. RIO learned that discounts should differ across storefronts. Tailoring discounts to each store's audience enhanced connections and loyalty.
Future Developments: Expanding Curvature's AI-Powered Optimization Suite
Curvature is expanding its AI-powered tools. Soon, it will include abandoned cart recovery, upselling, price testing, and more. This will give ecommerce brands like RIO new ways to boost profitability and engage customers.
Conclusion: Empowering Ecommerce Success with AI-Powered Curvature
In the fiercely competitive world of ecommerce, data-driven insights are crucial. RIO's experience with Curvature showcases the power of data-driven decisions, driving profitability and efficiency. By leveraging Curvature's AI capabilities for discount optimization, RIO found a path to sustainable growth and unmatched success. As ecommerce evolves, the partnership between RIO and Curvature remains a beacon of innovation, showcasing the endless possibilities of data-driven strategies in shaping the future of retail.
Explore the Curvature platform here.