1. Google Optimize

Purpose: Deploy A/B tests on your website

Optimize is natively integrated with Google Analytics, so you can quickly understand how your website can be improved. Easily run tests on your website's content to learn what helps boost conversion rate.

A general understanding of HTML and CSS is suggested to setup A/B tests. If you need assistance with setup or running A/B tests to boost conversion rate reach out to me here.

2. Microsoft Clarity

Purpose: Collect visitor data via heatmaps and recordings

Free to use software that allows you to deploy heatmaps & session recordings on your Shopify site. GDPR & CCPA ready.

3. Hotjar

Purpose: Collect real time visitor site feedback via a small on screen pop-up

Hotjar is a product experience insights tool that gives you behavior analytics and feedback data. I primary use it for its free survey feature to collect that valuable real time feedback from users of the site.

4. Google Analytics

Purpose: Connects to your Google Optimize to report on A/B testing performance. Also helpful to understand landing page performance.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. With Shopify you can enabled "enhanced ecommerce" to collect data related to ecommerce transactions: item data, impression data, product data, promotion data, and action data. This information gives you a snapshot of your company’s health by providing an overarching view of how visitors interact with your ecommerce website.

If you need assistance with setup or running A/B tests to boost conversion rate reach out to me here.